1972 CarAds
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Tape Master: 
Catalog #:489969
Clip Number:489969-1
Orginal Film:HSC 250
Timecode: 
Location:Various
Year Shot:1972 (Actual Year)
Audio:Yes
Color:Yes
Headings:COMMERCIALS: Automotive
Description:ON PREVIEW CASSETTE 991926

1) PAUL BURKE for the 1972 Buick Skylark 350. Standard pitch, set in the suburbs. While Paul sells, the milkman, the postman and the neighbors all gather round the ugly champagne colored car.

2) PAUL BURKE for the 1972 Buick Rivierra. MS of Paul in an industrial design studio, surrounded by drawings and clay sculptures of cars. Cut to nice outdoor product shot of the huge silver luxury car.

3) the 1972 Buick Skylark 350 Sun Coupe. Great aerial of the car speeding along a deserted beach, near sunset. Level LS's of the car stopping by the shore, the roof being taken off and the driver sticking his body through the hole to cast a fishing line into the ocean. If he's trying to catch crabs he'll do just fine, otherwise meet the dumbest fisherman ever.

4) 1972 Dodge Dart. Ah yes, the Dart. MS's and CU's of four teenagers (two boys, two girls) at a lake, pulling items of amusement from the car. Great product shots of the indescribable car, and some good CU's of the vinyl coupe sunroof.

5) Mercedes-Benz. LS's of a sedan being tested on a racing track. A wide variety of conditions are simulated: high winds, flooding, icy roads, rough or extreme roads, sudden braking, etc). Some great subjective shots as well, taken from car's INT, the Mercedes-Benz insiginia (hood ornament) center frame. Ends with product shot.

6) 1972 Mercedes-Benz 350 SL. LS's of a six car "ballet", as six drivers test their mettle and six responsive cars on a test track. Some interesting and ultimately graceful moves here.

7) 1972 Mercedes-Benz Sedan. LS's and MS's of a MB sedan on a rather extreme test track. Some great subjective shots taken from INT car (cam mounted on hood, MB insignia/ hood ornament center frame) as car speeds on an empty road.

8) Mercedes-Benz. LS's of a rather extreme road test on a rural, winding, mountainous, treacherous Italian road.

9) Mercedes-Benz. Great CU's and MS's of skilled laborers in a Mercedes factory, handcrafting cars (smoothing, polishing, shaping, finishing, feeling). Making the cars the old fashioned, un-automated way. Giving cars the personal touch. Shining, bending, hammering, installing leather seats, etc. Industry, manufacturing, cars, automobiles, labor.

10) Oldsmobile. A diamond giveaway contest, either national or local. MS's of a gallant man in a castle library, donning the vestiges of the Three Musketeers (the regal sword, cape, gloves, feathery hat, and dignity) before leaving the castle for his Oldsmobile parked in the driveway. Good CU of a palmful of shimmering diamonds in his gloved fist.

11) Oldsmobile. Another ad for the diamond giveaway contest. CU's and MS's of a young blond betty sitting in the backseat of a parked Olds; she wears furs, leathers and diamonds... how nouveau riche, eh? She talks to the camera about the contest.
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