| Bernie Howard Commercials IV | ||
|---|---|---|
| This clip is not available for streaming at this time. Please contact WPA. | Tape Master: | |
| Catalog #: | 489265 | |
| Clip Number: | 489265-1 | |
| Orginal Film: | BHC 103 | |
| Timecode: | ||
| Location: | Various locations | |
| Year Shot: | ||
| Audio: | Yes | |
| Color: | No | |
| Headings: | COMMERCIALS: Various | |
| Description: | ON PREVIEW CASSETTE 98012 1) Red Cap Lawnmowers (B&W, sound)-- MS of a boy wearing a red baseball cap riding a lawnmower through a TV studio made out to be a suburban backyard. Father sits and watches from a lawn chair. Many products shots of lawnmowers. 2) AGA Kitchens (B&W, sound)-- panning MS man in suit and tie, talking to camera about AGA kitchen remodeling. 3) Cunningham Pharmacy (B&W, sound)-- A) MS of a press photographer standing at the pharmacy's photo processing desk, talking to the camera about their prints; CU's of large prints of his little boy. B) MS of male pharmacist behind the raised pharmacist counter, talking to the camera about the company; panning CU of pharmaceutical bottles on the wall. 4) Melody Hill Wines (B&W, sound)-- Animation. Great shot of smiling sun rising over hills, smacks lips. Shot of young woman picking grapes in a vineyard. Live action CU of woman bringing wine glass to mouth, sips and smiles. 5) Enden-X Dandruff Shampoo (B&W, sound)-- great MS man lathering hair in the shower. Many product shots. 6) Melody Hill Wines (B&W, sound)-- Peculiar mix of live action stills and animation of happy grapes, bottles of wine and a man and woman dressed as Carribean dancers. Very dated, though amusing. 7) Enden Dandruff Shampoo (B&W, sound)-- MS's of a man getting his hair cut by a female barber; much combing and cutting; good CU of the man getting his scalp lathered in the small shampoo sink behind him. Kind of cheezy, with very awkward delivery. 8) West Shore Dodge Dealers (B&W, silent)-- great MS's of a 1960's model Dodge crusing Chicago streets. Silly MS of a dorky salesman walking around a parked Dodge, pointing and smiling at the hood and grill, going so far as to perform a soft shoe dance of joy (high angle CU of his feet as well). MS of salesman showing a woman the car's roominess. Over the shoulder MS of salesman and woman taking the car for a trial spin (nice shot). 9) Illinois State Medical Society (B&W, sound)-- MS's of actor BURGESS MEREDITH talking to the camera about preventative medicine and how far the medical industry has progressed. He walks onto a Victorian set where a stodgy doctor tends to a bedridden patient, then moves through a door to a modern times set where a doctor is showing off a hypodermic needle and ampule (CU of the works as well). 10) 04:25:23 - 04:26:26 Col-R-Corn Colored Popcorn (B&W, sound)-- Hammy VO. Many products shots of this ultimately bizarre food. MS boy in kitchen, showing how easy it is to make. He cooks oil in a pan (yeah, that's safe for him to do unsupervised), adds the kernels and, voila! High angle CU of popped corn in a bowl as greedy hands grab all they can get. 11) Chesty Potato Chips (B&W, sound)-- animated singing locomotive hocking goods as kids nibble the oily munchies on a boxcar. Cut to live action of 2 kids (boy and girl) feeding their faces in a kitchen while wearing Chesty engineer caps. 12) EZ Pop Instant Drink Mix (B&W, sound)-- Great CU boy and girl eagerly watching their blond mother mix a fresh batch of their favorite sugar-drink. CU's drink being mixed in glass pitcher. Product shots flavor variety. MS of the kids hopping happily in backyard as Mom trails closely with the pitcher and glasses on a platter. They sit in lawn chairs and enjoy. 13) Olin Safety Flares (Color, sound)-- Tight LS of a young lassie pulled to the side of the road. Uh oh, roadside emergency! Cu's of her going to the trunk to fetch safety flares. She ignites ones and places several behind her car. Tight LS of her and car as the cops arrive. 14) Illinois State Medical Society (B&W, sound)-- still animation promoting the medical wonders and efforts of modern society. For some reason or another, everyone sure seems sexy, even the scientists. 15) Roman Meal Bread (B&W, sound)-- Animation of happy cartoons eating Roman Meal bread and having a better life as a result. Includes a VO dispensing nuggets of wisdom. 16) Magnus Organs (B&W, sound)-- CU of a record player playing a classical record. A hand takes the stylus off, zoom out to MS of a man in a suit and tie talking to the camera: "Don't you wish you could make real music too? Well, now you can!" Pan to a spotlit MS of a housewife playing a Magnus Easy Touch organ. MS's and CU's of the easy to learn organ in operation. No notes, no hassles, no problem! Great material here, unique in too many ways. 17) Sears Rechargeable Power Toothbrush (color, sound)-- electric toothbrush. mostly product shots. tame. | |
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