| Bernie Howard Commercials VII | ||
|---|---|---|
| This clip is not available for streaming at this time. Please contact WPA. | Tape Master: | |
| Catalog #: | 489339 | |
| Clip Number: | 489339-1 | |
| Orginal Film: | BHC 106 | |
| Timecode: | ||
| Location: | Various Locations | |
| Year Shot: | ||
| Audio: | Yes | |
| Color: | No | |
| Headings: | COMMERCIALS: Various | |
| Description: | ON PREVIEW CASSETTE 98014 1) Teleclear Antennas (B&W, sound)--- antique televisions, television screens, and an adjustable antenna that supposedly clears reception. Includes a demonstration that demonstrates not much at all. Technology. 2) Crown Buick Car Dealership (color, sound), 1970's. Cars, lots, customers, showroom models, repair shop. Good MS of a salesman handing over a set of keys to a customer after signing documentation. 3) USI Clearing (color, sound) 1970's. Industrial plastic factory. 4) Crown Buick Car Dealership (same as before) 5) USI Clearing (same as before) 6) Busch and Budweiser (B&W, sound)--- an even dozen beer spots, most featuring a white guy in suit and tie hocking the frisky flavor of Busch and refreshing taste of Budweiser. Many product shots, some good shots of beer being poured into a glass. Some take place in a kitchen, most in a darkened TV studio. BUSCH ADS CAN ALSO BE FOUND ON BHC 105. BUDWEISER ADS CAN ALSO BE FOUND ON BHC 7) Maremont Mufflers (color, sound)-- Donna Mae Mimms AKA The Pink Lady of Auto Racing hocks mufflers. Opens with high angle MS of car as two mechanics slide out from underneath, followed by Donna. Check out her hot pink racing outfit, not to mention her hot pink racing car. Many shots of her and her crew lounging before the race, then during the race. Nice colors, great footage. 8) Alberto Hair Products (B&W, sound)-- A sales film with one of the worst, most tasteless premises this side of Continental Divide. 1964, the year this was produced, was a Leap Year. What does that mean? Why, that means that women get one more opportunity to con their men into buying them stuff, in this case, hair products. And what better spokemen for this than several of Western Civilization's greatest lovers? Roll call: Casanova, Don Juan, Rudolph Valentino, Marc Antony, Clark Gable, Richard Burton and the Duke of Winsor. Stills and motion footage of some of the likelier suspects, illustrations of the others. What's even worse is the producers hire a puggish lout with either a deep South Side Chicago or Brooklyn accent to pretend he's the aforementioned lovers. They simply put him in a suit or give him a distinctive hat and suddenly he's supposed to be that person, reading terrible lines from a cue card. Yes, this is certainly silly, but entertaining. 9) Sweet Heart Soap (B&W, sound)-- An adult couple shares a romantic dinner at a fancy restaurant. Dissolve to MS of the woman enjoying a bubble bath, soaping herself down with the beauty bar soap. 10) Dutch Cleanser (B&W, sound)--- a) MS of a young blond woman dressed in Danish maid's clothes, dancing at a doorway. Many product shots of the cleanser. Promoting their new plastic top and bottom (no more rust stains). b) The danish maid is suddenly little as she prances about a set made out as a large sink area. Incredible Shrinking Maid type of thing. 11) Beads O Bleach (B&W, sound)-- a) Great CU's of laundry soap (detergent) being added to a wash. MS's of a housewife all too happily doing the laundry as she is pleased with the outcome. Animation of how the detergent works against dirt and such. b) Similar to the latter. Expanded animation section. Includes MS of a smiling boy as he too is pleased with the laundry's look. | |
WPA FILM LIBRARY
