| Cherry Crossbar Electric Switches | ||
|---|---|---|
| This clip is not available for streaming at this time. Please contact WPA. | Tape Master: | 1113 |
| Catalog #: | 444503 | |
| Clip Number: | 444503-1 | |
| Orginal Film: | WPA 1373 | |
| Timecode: | ||
| Location: | ||
| Year Shot: | 1966 (Actual Year) | |
| Audio: | Yes | |
| Color: | Yes | |
| Headings: | INDUSTRY: Electronics | |
| Description: | Promotional film selling the ease and convenience of Crossbar Electric Switches made by Cherry. OTS shot man (salt and pepper hair,middle aged) drawing and looking at design. CU man thinking, then his POV hands drawing and designing. Camera pans over to toy troll on his desk which holds a sign saying "design it for me," while VO suggests designing for the most "idiot proof" results. Great shot of man in "thinker" repose putting a pipe in his mouth, in deep thought. VO: "life is hardly a bowl of cherries - or is it?" cuts to desk where a bowl of beautiful red cherries magically appears. CU on bowl of cherries as man reaches in and pulls out crossbar electric switch component from under cherries. Rest of the film describes how these switches are easier more efficient and more economical to use than the conventional rotary switches and pin boards. Various shots of soldering, pin cards, circuit boards and switch components. CU circuit board with fumbling hands and wires. CU pin boards - jack falls off and rolls on floor. CU crossbar switch, its components and how it works. MS and ECU of all its parts laid out on table. Shows switch in a piece of equipment and demonstrates it features (levers and rectangular design). Cu rotary switch, zooms out to show panel of rotary switches and the wires soldered to them. Man standing over design desk, picks cherry from bowl (cu). Bowl of cherries appears at end again. beautiful CU on the cherries. Unreal looking cherries, very bright red! | |
WPA FILM LIBRARY
