| Johnson's Wax at the Holiday Car Wash, 1950s | ||
|---|---|---|
| This clip is not available for streaming at this time. Please contact WPA. | Tape Master: | 1011 |
| Catalog #: | 315786 | |
| Clip Number: | 315786-1 | |
| Orginal Film: | BHC 8 | |
| Timecode: | 01:21:44 - 01:25:43 | |
| Location: | Chicago, IL | |
| Year Shot: | 1950 (Estimated Year) | |
| Audio: | Yes | |
| Color: | Yes | |
| Headings: | COMMERCIALS: Automotive ENTERTAINMENT/MOTION PICTURES: Corporate / Industrial Films LOCATIONS/NORTH AMERICA: USA, Illinois, Chicago TRANSPORTATION/AUTOMOBILE: Production Cars / Sports Car | |
| Description: | Sales/corporate film for Johnson's Holiday car wash. CU grim-faced Caucasian man in gray tweed suit & fedora hat nodding head, talking to someone off-screen; MS man in suit watching & taking notes as an old timer pours car wax onto hood of car, polishes. MS white woman with short blond hair standing outside home with bottle of car polish in hand; MS man in gray suit standing w/ woman, making notes of comments. MCU older white man wearing thick gray rim glasses. MS man wearing plaid flannel shirt demonstrating car wax on side of car (note the dress shirt & tie hanging from hook in backseat). Product shot of Johnson's Holiday car washing cream w/ built-in shine. MSs white man wearing gray coveralls, holding brushes & hoses & walking along service way of home; he comically shucks the items, even the coveralls (don’t worry, he's clothed under there). TLS several suburban homes across street, factory smokestacks in far BG; product, bucket & "dirty" car magically appear in FG. MSs man squeezing excess water into bucket, applying car wax to sponge, then to car in circular motion. CU man shining car with white cloth, major reflection on body; CU "foot-deep" shine, man holding ruler on hood to illustrate this. FO/FI MS two white male scientists working with chemical in laboratory-- beakers & flasks & glass plumbing galore. CU meter. MS product being poured onto damp sponge, then applied to test sheet of metal; ECU haze. Product shot. | |
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