| Lincoln-Mercury Ads | ||
|---|---|---|
| This clip is not available for streaming at this time. Please contact WPA. | Tape Master: | |
| Catalog #: | 490377 | |
| Clip Number: | 490377-1 | |
| Orginal Film: | HSC 266 | |
| Timecode: | ||
| Location: | Various | |
| Year Shot: | 1974 (Actual Year) | |
| Audio: | Yes | |
| Color: | Yes | |
| Headings: | COMMERCIALS: Automotive | |
| Description: | An assortment of Lincoln-Mercury ads from the 1970's, in the following order... 1) MERCURY MONTEGO - LS of several '74 luxury cars pulling into the brick driveway of a fancy Swiss-styled mansion. Many LS's of the Montego driving through the country. MS's of blindfolded adults being led into a Montego for a road test (no, they are NOT driving). CU's of customer testimonials in favor of the Montego. 2) LINCOLN CONTINENTAL AND CONTINENTAL MARK IV - Many LS's of the cars, either parked or driving through various locales. Good MS, INT car, driver in seat. MS of the grill, car driving. 3) LINCOLN CONTINENTAL - MS's of Retired Lt. Col. Arch Giffin walking from golf course, golf bag slung over shoulder. MS of Arch, blindfolded, being helped onto the passenger seat of a Continental; he goes for a road test. Many LS's of the car driving. CU of Arch giving his testimonial. He likes it, he likes it! 4) LINCOLN-MERCURY USED CARS - LS's of older models being driven. CU's of steering wheel and control panels. MS of a power window being lowered. 5) MONTEGO - an odd vignette of a prized electronics technician getting into the backseat of a specially equipped Montego so he can make a portable, palm-sized television within 16 hours. That sounds like fun, doesn't it? Wonder what and the two drivers talked about. Great CU's of electronics being assembled, of cards being put together and sodered. Some spilt-screen work of the man working and a particularly bumpy road. CU of the finished TV being turned on. 6) MONTEGO - MS's of a magician boxing up a car, then sawing it in half with an industrial power saw; the box unfolds to reveal the "new" Montego. Excellent showroom shots of the car's INT and EXT. 7) MONTEGO - another road test commercial. Nothing new here. 8) COUGAR XR-7 - MS's of a sultry Farrah wanna-be strutting through the halls of a mansion; though her hair is initially pulled back it eventually falls into fine feathered Farrah-dom. She gets into a conveniently parked Cougar and drives around. CU's of the interior, of the dashboard and features and such. All this is intercut with MS's of a real cougar frolicing on a beach, on sand dunes. The model drives to the beach, parks by the shore. MS's of the cat walking around and on the car; she gets out, pets the cat, and takes off her dress to reveal a white bathing suit. 9) COUGAR XR-7 - MS's of a cougar walking around a mansion, at night. Product shots of a Monte Carlo and Grand Prix. MS's of the car's interior and exterior (includes great shot of the sunroof opening, revealing the cougar on the roof). MS of a foofy-haired model sitting in the backseat and petting the cougar in her lap; a man in a tuxedo gets behind the wheel, looks back, smiles. Smooth. 10) MERCURY COMET and CAPRI - Mercury's economy line. MS of a gas hose acting like a startled snake in a white lighting studio. An adorable cougar cub wrestles the hose into submission. Your winner, and new Intercontinental Champion... good product shots of the two fairly disparate (in design) cars. Excellent interior shots of both as the cute cat climbs in and messes with the features, playfully showing them off. Much too cute, very precious. 11) The entire LINCOLN-MERCURY line - Remember how L-M always ended their commercials with the cougar growling atop the L-M sign? Ever wonder how they did that? Well, wonder no more for this ad wants to satisfy you... and interest you in their product line, of course. Great MS's of the cougar running loose in a white lighting studio while two trainers try to act like the cat's REALLY loose. Inadvertently (I'm sure) the cat ends up showing off the entire L-M line of cars. MS of the cat being collared and led up a catwalk (no, really, no kidding) onto the sign. | |
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