PARADE FOR PROSPERITY New York sees a massive parade to boost the New Deal and fight the depression.
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Tape Master:5507
Catalog #:52962
Clip Number:52962-1
Orginal Film:33/77
Timecode:01:16:43 - 01:18:19
Location:New York, United States.
Year Shot:1933 (Actual Year)
Audio:Yes
Color:No
Headings:ENTERTAINMENT: Vaudeville/Music Hall
ENTERTAINMENT/MOTION PICTURES: Publicity
GOVERNMENT: United States
GREAT DEPRESSION: Legislation
GREAT DEPRESSION: Recovery
LABOR UNIONS: Misc.
LOCATIONS/NORTH AMERICA: USA, New York, New York
PARADES AND PROCESSIONS: Political
PERSONALITIES: Jolson, Al
Description:"New York. Parade for Prosperity. 200 brass bands, beauty Queens, soldiers and sailors and 250,000 citizens recruited from every industry, representing Capital and Labor, 'march' to celebrate end of the depression, and boost N.R.A. Campaign."

New York, United States of America (USA).

Various shots of soldiers marching down large street in New York. People are lining the streets to watch the parade. Police hold back crowds. A float - decorated with beauty queens, Stars and Stripes flags and the NRA initials - drives in the parade. CU of beauty queen. Women carrying flowers walk in parade. Soldiers in work outfits march past. Shot of dignitaries on podium that may include New York Mayor Joseph J. O'Brien (holding hat). More shots of parade. Shot of a float for the Motion Picture Division of the NRA. Shot of marchers with RKO banners. CU of Al Jolson, waving his hat. The next man might be Merian C. Cooper, then head of production at RKO and the driving force behind the film "King Kong," which had opened in March. Various shots of people walking in parade, including the "Roxy Ensemble," part of which evolved into the famed Radio City Rockettes (from being "Roxyettes"), though these look more like theatrical performers. Shots of the large crowds out to enjoy the parade.
N.B. The NRA or National Recovery Agency was part of the American New Deal, designed to increase employment levels and standards in the wages, terms of employment and safety on the job. Companies in compliance could display the NRA eagle, often with the motto ' We Do Our Part!'
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