| Sears, Blow Dry | ||
|---|---|---|
| This clip is not available for streaming at this time. Please contact WPA. | Tape Master: | 1011 |
| Catalog #: | 446907 | |
| Clip Number: | 446907-1 | |
| Orginal Film: | WPA 1432 | |
| Timecode: | 01:26:24 - 01:29:10 | |
| Location: | TV Studio | |
| Year Shot: | 1978 (Actual Year) | |
| Audio: | Yes | |
| Color: | Yes | |
| Headings: | BEAUTY CULTURE/HAIR: Misc COMMERCIALS: Beauty Products | |
| Description: | An infomercial for Sears brand blow dryers and hair styling products. Opens with nifty TLS of a 12 month calendar, 4 months of which are occupied by adults using blow dryers (in cropped frame live action). Dissolve to MSs young Caucasian male blow drying his hair, using comb to style. CUs style dryers being used. CU/ECU young African-American man using electric shaver on chin. MSs (unoccupied) months of December, June, April, & February. MSs young white man using 110 watt style dryer, fire-red BG-- love the stupid-crazy-happy look on his face; ECU speed settings: Med, Dry & Style. CU attachments being replaced, then a stubborn cowlick being tamed. MS/CUs older white man in dress shirt & tie (traveling salesman) using Fold and Go Hair Dryer, placing it into luggage. MSs young white man feathering hair with 1200 watt hair dryer and brush; he hangs the blow dryer on wall. CU/ECUs young black man using the electric razor; ECUs shaving and attachment changing; man trims his sideburns & moustache. MS mature gray-haired white man wearing business suit happily blow drying his hair, pale green BG. CU middle-aged woman using curler. CUs young Caucasian & African-American women using Sears styling products (curlers & dryers). End with opening calendar & people shot. This is very colorful, yet feather-light material. | |


