| Secret of Success | ||
|---|---|---|
| This clip is not available for streaming at this time. Please contact WPA. | Tape Master: | |
| Catalog #: | 437075 | |
| Clip Number: | 437075-1 | |
| Orginal Film: | WPA 879 | |
| Timecode: | ||
| Location: | United States | |
| Year Shot: | 1966 (Actual Year) | |
| Audio: | Yes | |
| Color: | Yes | |
| Headings: | BEVERAGES/ALCOHOL: Beer INDUSTRY: Beverages | |
| Description: | ON PREVIEW CASSETTE 213567 B Hosted by Carlton Kadell, this film carefully explores the methodic way in which Schlitz professionally brews their beerà à EST shots old Schlitz brewery; EST shots contemporary Schlitz breweries from across the nation. TLS Schlitz tour bus. MS tourists entering the brewery. LS industrial-sized brew kettles inside the brewery; MS inside the layer tank; CU time and temperature controls; MS's brewmeisters at work. CU's cans and bottles traveling along automated assembly line. MS's white man in business suit testifying to the high quality of ingredients used in Schlitz's product line; C/A tLS of billowing barley field, tLS combine harvesting barleyà à MS scientist in lab coat inspecting barley. LS Schlitz grain terminal; tLS freight cars rolling slowly by camera. MS/CU's barley on processing line, falling through gates and onto tillers. MS another white man in business suit talking about the processing of barley; CU bubbling barley tank; MS's germination tank, wild rolling hills of yellow seed. MS's germinated seed on rollers. MS's scientists working in labà à tLS malt kettles. MS yet another white man in a business suit praising Schlitz's stringent methods of quality control and water purification and filtration. CU small brew kettle, hops being brewed; CU's water. MS scientist standing at large computerized time and temperature control switchboard. ECU hop being opened and inspected. MS's inside laboratory (a mess of beakers, glass tubing, analyzing computers, test tubes, etc). MS/CU's fermentation tanksà à MS's scientist talking to camera about the strain of cultured yeast used by Schlitz. ECU yeast cells in microscope. CU tray of pure yeast cultures being pulled out of fridge. MS's scientist showing the evolution of the glass bottling. Products shots of six packs and pop-top cansà à MS's lab tests on yeast and fermentation. CU's filtration process. MS lager tanks. CU glasses being filled, MS taste test panel sampling batch. CU beaker w/ beer sample, beaker labeled "Brooklyn". More EST shots of Schlitz breweries. Great MS/CU's bottles and cans traveling on automated assembly line. TLS Schlitz delivery truck leaving brewery. MS delivery driver refilling grocery stores shelves. CU rounded beaker w/ blue liquid in it being swished by scientist in labà à excellent recap at end. MS bartender in red smoking jacket pouring beer from bottle into glass. | |
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