| Toward the Light | ||
|---|---|---|
| This clip is not available for streaming at this time. Please contact WPA. | Tape Master: | |
| Catalog #: | 437090 | |
| Clip Number: | 437090-1 | |
| Orginal Film: | WPA 894 | |
| Timecode: | ||
| Location: | Various | |
| Year Shot: | 1959 (Actual Year) | |
| Audio: | Yes | |
| Color: | Yes | |
| Headings: | BEVERAGES/ALCOHOL: Beer INDUSTRY: Beverages | |
| Description: | On Preview Cassette 210606 Shot in glorious Technicolor, this film is a historical reenactment of the Schlitz Brewing Company, 1850-1959, while also serving as an excellent depiction of the evolution of the business suit and attireàà MS sign for the Golden Crown Inn, pan L to tavern window, people dancing and drinking inside. Title: Alt Wertheim, 1850. MS's German folks dancers and musicians performing for patrons, mostly well to-do. MS's men talking about a move to America. TLS full rig schooner sailing at night, moonlight illuminating waves; MS's tousled blond boy looking out window of ship. MS boy pointing to America, specifically Milwaukee on antique globe. MS's boy talking with "Joseph Schlitz" in office; man measures boy's height annually on molding. MS boy blowing out candles on birthday cake, 1856. MS boy leaning over desk, reading a will passing company power to Jos. Schlitzàà 1871: MS's business men talking in office, donning top hats as they exit. MS man entering Chicago hotel room, receiving assistance from bellhop; they lean out window, remark about fire in Mrs. O'Leary's barn; cut to MS flames, Chicago newspapers zooming to camera with headlines such as, WHOLE CITY ABLAZE, CITY IN RUINS, RISING FROM ASHES (thanks, perhaps, to Mrs. O'Leary's cow?). MS's several construction workers sitting for lunch in front of burned-out building; one brings a bucket of beer and all are excited for a taste. MS Schlitz brand being burned on beer barrel, employee rolling it to wall of barrelsàà MS Joseph Schlitz turning company over to Arthur, his brothers congratulating him. LS sailors struggling with helm in wicked storm, cut to Milwaukee Daily Record headline: DISASTER AT SEA, STEAMSHIP FREDRIK SCHILLER FOUDNERS OFF ENGLAND, 336 PERSONS DROWNED, JOSEPH SCHLITZ AMONG THE MISSING. TLS lone man walking misty cobblestone street at night, stopping to talk to night watchmanàà MS's business men talking in office, passing cigars. MS's scientist looking through microscope in lab. TLS horse and carriage entering Schlitz Park; MS well-dressed man and woman stepping from carriage. MS's diners in Palm Gardens. MS man in business suit and bowler hat and cigar entering busy bank with money bags in hand, cutting through line of nervous customers and stopping at cashier; customers no longer worried, they exitàà MS old man and young daughter talking in living room, reviewing family album; man smokes cigar, waxes nostalgic. MS's old man, daughter and son in law entering empty Golden Crown Innàà 1900s. TLS horse-drawn beer truck. MS two women casing beer in factory. MS's businessmen in bar, performing taste-test on clear vs. brown bottles. MS's businessmen in board room with plans. TLS male employees entering beer factory; MS's men working in factory. TLS Schlitz train car. TLS factory, 1930s passenger car in FGàà World War Two montage: battleship cannons firing at night; battleship being hit, day; traveling LS's smoldering American battleships at Pearl Harbor. MS men reading newspapers in bar, showing each other Schlitz print ads. Nighttime fireworks display, ending with sign reading: SCHLITZ, 100 YEARS YOUNG. LS's brewmeisters at work, 1950s. MS's businessmen talking about keeping the business personal, like a family, regardless how global they get. LS Schlitz grain depository. MS's persons giving stiff testimonials to factory efficiency and expertise. MS cases of beer being filled via automation. MS scientists working with beer in lab. MS beer testers at work. Excellent MS's husbands, young men and housewives-in poofy dresses-in bowling alley, having fun and drinking beer. MS beer vendor working during baseball game. MS's adult pool party, white folks clamoring once beer tray is brought out. MS's suburbanites getting soused at a barbeque. | |
WPA FILM LIBRARY
