| TV Ad for Sweetheart Soap Dream Come True Contest | ||
|---|---|---|
| This clip is not available for streaming at this time. Please contact WPA. | Tape Master: | 110 |
| Catalog #: | 311372 | |
| Clip Number: | 311372-1 | |
| Orginal Film: | BHC 74 B | |
| Timecode: | 10:46:49 - 10:48:53 | |
| Location: | United States | |
| Year Shot: | 1960 (Actual Year) | |
| Audio: | Yes | |
| Color: | No | |
| Headings: | COMMERCIALS: Beauty Products LOCATIONS/NORTH AMERICA: USA | |
| Description: | Master 110 - Tape 1 CU/MS white spokeswoman next to "Dream Come True Contest" entry form display. CU model of suburban ranch house, listed at $25,000, spinning on turntable. CU toy models of 1960 Chevrolet sedan and station wagon. Various angles of model of ranch house. MS spokeswoman pointing to contest poster, telling viewer to "Just listen to these other dream prizes." CU model of Skyline mobile home. MS young blonde woman modeling "luxurious" mink stole from Alper-Sulak. MS young blond woman pushing cart in living room furnished by Keller dining furniture. MS woman closing front door of Easy Combomatic Washer-Dryer. Card: "1435 Other Exciting Prizes." Product shots of Voigtlander Bessamatic camera, Arvin portable Hi-Fi stereo, Berns Air King De-Humidifier, Spacek K-4 DeluxeTelescope, In-Sink-Erator Garbage Disposal, Reo Deluxe 21" Power Lawn Mower (lawnmower), Durham deluxe bridge set (card table), Pollen-Ex Pure Air Purifier, Pflueger Spin Casting Saturn Fishing Kit, Lady Sunbeam Electric Razor (shaver), Columbian Sportsmaster Picnic Set, Sunbeam Electric Can Opener, Club Aluminum Cookware, Bi-Cor Chefmaster 7-pc. Kitchen Tool Utensils, Robot Gardener Kit, Kup-Katch Toy Game (ball & cup). MSs spokeswoman telling the rules of the contest: in 25 words or less, must complete sentence "I'd like to win Sweetheart's Dream Home because..." along with proof of purchase from a bar of Sweetheart Soap. Interesting spot. The fact that this soap company is offering the "American Dream" of new house and car to contestants is an indication that the stereotypical trappings of 1950s American life were not attainable for large numbers of people. | |


