Reel

Frymax

Frymax
Clip: 444502_1_1
Year Shot: 1965 (Actual Year)
Audio: Yes
Video: Color
Tape Master: 1093
Original Film: WPA 1372
HD: N/A
Location: USA
Timecode: 02:00:37 - 02:06:24

Infomercial about the ease and cost-effectiveness of Frymax liquid shortening for deep-frying. Features nice shots of french fries cooking in deep fryer, but also proudly features some nauesating shots of solid fat and golden deep-fried vittles best kept away from yer mouth, as they induce heart attacks just looking at them. Gorgeous color print.

Frymax
Clip: 444502_1_2
Year Shot: 1965 (Actual Year)
Audio: Yes
Video: Color
Tape Master: 1093
Original Film: WPA 1372
HD: N/A
Location: USA
Timecode: 02:00:37 - 02:03:13

MS industrial chef wearing white chef's hat and half-apron dumping uncooked French fries into baskets of industrial deep fryer for comparison test. MS four frying baskets being lowered into frying oil at the beginning of this 8 day "maximum abuse" test. MS man placing disgusting wad of white solid shortening into left side of fryer. MCU Frymax liquid shortening being poured into right fryer. CU fries cooking, baskets being lifted and shook, then dumped back in. CU sign on fryer: 2 1/2 Days. MS fryers, left fryer bubbling yellow, the shortening having broken down. CU spinning counter: numbers 3, 4, 5, 6, 7, 8. MCU baskets in churning fryer, baskets being lifted out, golden fries shown to camera. MCU on-off switch of General Electric fryer. MCU disgusting pile of solid shortenening, sign reading "8 Days, 113 pounds" stuck at top. By comparison, Frymax produced only 38 pounds of fat (represented by a smaller mountain of fat with the sign on top). CU can of Frymax while VO explains its special Proctor and Gamble ingredient called "metsil." Diagram of how Metsil prevents fat-killing oxidation, retards fatty acid build-up.

Frymax
Clip: 444502_1_3
Year Shot: 1965 (Actual Year)
Audio: Yes
Video: Color
Tape Master: 1093
Original Film: WPA 1372
HD: N/A
Location: USA
Timecode: 02:03:13 - 02:04:47

MCU/CUs cans of Frymax arranged in pyramids and rows on food service shelves; "each can weighs slightly less than 10 lbs, so women have no trouble handling them." CU can of Frymax being opened on table-mounted can opener. MS/CUs woman pouring "creamy white" contents of Frymax cans into empty, clean kettle of deep fryer. CU baskets of uncooked fries being lowered into hot oil. MS older white man wearing white side cap and apron wheeling large container of solid shortening to deep fryer. Disgusting CUs man scooping out wad of solid shortening from container, packing wads around heating coils in fryer, shortening heating up, melting. CU can of Frymax being opened on electric can opener. VO explains how using Frymax is cost effective because it saves time & space; how this is much easier then the conventional way of scooping solid shortening into the fryer which is "a man's job" anyway, taking an extra "18 expensive minutes of labor!"

Frymax
Clip: 444502_1_4
Year Shot: 1965 (Actual Year)
Audio: Yes
Video: Color
Tape Master: 1093
Original Film: WPA 1372
HD: N/A
Location: USA
Timecode: 02:04:47 - 02:06:24

VO says Frymax actually tastes better too. MCU/CUs three heaping plates of fried onion rings, fried chicken, fried shrimp on blue table. CU cooked French fries falling onto pile. Great CU green-eyed white woman wearing far too much make-up happily eating a piece of fried fish. CUs heaping plates of golden fried onion rings, shrimp, chicken. CU can of Frymax liquid fat being poured out. Great MS dopey green-eyed woman with stiff hair-sprayed hair, chomping on a fried shrimp.