Bernie Howard Commercials II
Bernie Howard Commercials II
ON PREVIEW CASSETTE 98010 1) Patricia Stevens Cosmetics: Creme Makeup (B&W, sound)-- There are several spots, in the following order. A) Opens with MS of a film set as the director stands near a PS model. He talks to the camera about the greatness of PS models and products, then introduces his wife who happens to be PS glamorous as well. Cut to MS of his lovely and loyal wife standing in a kitchen, talking to the camera. Cut to product shot, then to CU of yet another PS model applying the creme makeup. B) Same format as above but opens with a print photographer on set with PS model. C) Same format as above but opens with an oil painter painting the portrait of a PS model. 2) EZ Pop Instant Drink Mix (B&W, sound)-- There are two spots for this, in the following order. A) Great CU of a young boy and girl eagerly watching their mother mix a sweet, sugary quart of their favorite drink. CU of MOM pouring it into glasses. B) Strict MS of Mom mixing and pouring EZ Pop. 3) Lykette Deordorant (B&W, sound)-- There are several spots for this using the same images but at various lengths. Basically an animation of Lykette's golden sponge applicator clogging those pesky sweat glands. Cut to products shot and animation of an adorable fairy flying around, wearing a very skimpy dress. 4) Jewish United Fund (color, sound)-- There are several spots here, using the same footage but of various lengths. Opens with CU's and MS's of kids and adults sitting at accounting machines, typing their hearts out, followed by stills of the fund's services and outreaches: social service, welfare, classroom education, physical therapy, counseling, rescueing refugees, etc. 5) Manhattan Motors Used Car Lot (B&W, silent)-- There are two ads using the same footage but in different sequence. CU of a gambler's hand as he shows he has four 2's. Cut to neon sign, reads, "This is 2222". MS's of the store's Blue Ribbon autos in the showroom. Good panning tight LS of the dealership at night, all aglow in neon glitz and bustle. 6) Louis Miller Auto Sales (B&W, silent)-- There are two ads using the same footage but in different sequence. Panning tight LS of a dealership as car drives from the lot and into the sunny street. MS of cars packed in the showroom.. Tight LS of the dealership at night. The second spot segues into a car pulling into their service center where the mechanic and the owner shake the driver's hand. Followed by more showroom and establishing shots.