Montgomery Ward's Television
Chicago, Illinois, United States
01:09:03 - 01:10:04
Montgomery Ward's Television - Great commercial advertising Montgomery Ward's cabinet TV set. Good shots of late 1960s living room/family room decor & a young boy watching TV.
MS backside of young white boy seated on shag rug in front of television, he is watching a black & white daytime exercise show which is seen playing on the screen. MCU boy's face w/ sour expression, looking annoyed by the off screen bickering of his parents. MS boy seated in front of TV w/ exercise program playing, he looks to the left. CU TV screen playing the mid-day exercise show. MCU boy's face as he sighs. MS boy seated in front of TV as the picture flickers out. CU TV with black screen. MCU boy giving a sigh of boredom, then rests his head in hand. MS boy seated in front of television set w/ power off. MCU boy resting his head in boredom, his face dramatically lights up as he gets a brilliant idea. MS boy reaching under couch, grabbing a stash of magazines from under there. MS boy seated on living room floor w/scattered magazines & opened jar of paste in front of him, he flings the paste all over the shag rug, his head lifts in a shocked expression as he is caught by his off screen mother. MCU boy's face w/dropped jaw expression. MSs backside of young boy seated in front of TV watching a boat racing program. MCU boy's face with eyes glued on the TV set. Good CU hand turning knob on TV set, changing channels (switching channel). MSs boy lying on his stomach watching TV (Montgomery Ward logo seen in bottom left corner of these two shots).