Promotion Payoff
Promotion Payoff
From Reynolds Aluminum comes this slice of American domestic life in the 1950s. Film follows the daily routine of Sally Anderson, a high-heeled, powder-blue & pearls dressed, sassy Caucasian mother of three & the caregiver of the archetypal nuclear family, Eisenhower style. VO is aimed at advertising & marketing directors, to convince them that they need promotional help to increase their share of this middle class market - -how to get their products onto the shelves of all the "Sally Andersons."
Promotion Payoff
CU old coffee percolator being turned on in kitchen. Credits. MS Sally preparing breakfast in kitchen, bubbling percolator in FG. MCU two pieces of toast popping up in shint metal toaster. MCU percolator finishing brewing coffee. MCU old black telephone ringing; MS Sally picking up receiver (answering telephone), talks to her girlfriend inbetween fielding questions from her kids; MCU Sally holding hand over receiver, telling her daughter to try looking in her dresser for a sweater, then telling her girlfriend all the things she has to do today (shopping, "greasing" the car, doing laundry), then hanging up. Wide MS Sally's husband-- wearing gray slacks, tie, dress shirt-- entering kitchen that also features adjacent dining room w/ wood paneling; they converse briefly, Sally wishing he'd get up earlier (witless banter); the kids-- a vibrant young boy, a demure little girl & the squeaky teenage son- enter, banter, sit at table as Mom delivers the goods. (Nice material of family eating meal together at breakfast table, minus mom who stands elsewhere in kitchen.) MCUs junior happily eating cereal, Dad drinking orange juice, asking the kids if they'd like to go picnicing on Sunday; MCU girl getting excited. Great MCU greasy-haired teen asking, "Can I borrow the car on Friday?"; Mom replies that they're going to a PTA meeting. MCU little boy eating cereal. CU butter being cut from stick, spread onto toast. MS Sally sipping coffee (she does this quite a bit) at kitchen counter, then turning to make sandwiches. CUs Sally using Reynolds aluminum foil (product placement) to wrap sandwiches. Wide MS kids and father leaving, Sally giving lunches, thus ending the "Battle of Breakfast."
Promotion Payoff
MS Sally opening kitchen cabinets, inspecting their contents. MS Sally sitting at kitchen counter, drinking coffee; CU Sally writing on notepad (grocery list); phone rings, Sally answers, talks to friend Helen. CU Sally writing in notepad, tearing sheet away after learning of sale. TLS Sally in kitchen, putting away juice, gathering purse & coat. TLS Sally exiting house through front door; MS locking door; TLS Sally walking to green sedan car parked in driveway; CU keys being put into ignition, engine turned over. Sideview MS Sally-- wearing driving glasses w/ thick black frames-- driving to the store; excellent over the shoulder MS Sally driving through town.
Promotion Payoff
Panning TLSs Sally pulling into parking lot of Sunset Foods, pulling into parking space. MSs Sally getting out of car, taking off glasses, walking into store. MS/TLSs checkout counters, aisles oveloaded with products. Surreal fantasy sequence illustrating "Sally's state of mind while shopping": Sally, wearing blue dress w/ frilly white apron, pushes shopping cart outfitted w/ colorful cardboard cut-outs through lighting studio, signs hanging from black backdrop reading "Soap" & "Dairy" & "Cereal"; Sally grows frustrated, stamps foot, pushes cart at cam. Diss to MS Sally taking metal shopping cart at supermarket, placing purse & white gloves in it; TLS/MSs Sally grocery shopping, wandering up & down cramped aisles, placing items into cart (including Reynolds). Panning MS butter display, Land O' Lakes prominent; CU Reynolds aluminum foil sticker on stick of butter.
Promotion Payoff
MS Sally wrapping lunch sandwiches on white bread in aluminum foil in kitchen. MSs Sally placing large marinated slab of steak onto pan lined w/ Reynolds. MS Sally unwrapping chunk of American cheese in aluminum foil, glass bottle of milk nearby. MS Sally wrapping potatoes in Reynolds.
Promotion Payoff
TLS/MSs Sally pushing grocery cart through store, browsing aisles. MS cereal aisle, shelves overloaded with Grape Nuts, Corn Flakes, Cheerios, etc; CU happy-go-lucky Sally smiling. Diss to over the shoulder MS Anderson adults watching TV in living room, Reynold's Aluminum logo on TV screen. MCU Dad sanding something on workbench, zoom in to freaky radio w/ two red knobs that look like eyes. MCU Sally flipping through magazine in kitchen; CU Reynolds ad. MS stock clerk stocking items in grocery cart near checkout aisle of grocery store. MS Sally assembling egg alarm, wood paneled wall in BG. More MSs Sally shopping, picking up canned goods but putting them down b/c they're not pretty enough; Sally in ice cream aisle, taking shiniest (and also most plentiful) item.
Promotion Payoff
MSs Reynolds salesman in business meeting with executives of ice cream manufacturer; board room hoo-hah, salesman showing how much shinier their product will be. MCU woman flipping through stack of surveys. MCU product designs on drafting table. More shots Reynolds doof w/ suit in board room. MA ad man painting newspaper advertising design for Reynolds. Diss to MS Sally taking shiniest ice cream package from coverless freezer. MS Sally at checkout counter of grocery store.
Promotion Payoff
MS Sally unloading the groceries from paper bags in kitchen; CU stick o' butter being placed on counter. CU Reynolds seal on product. Panning CU ice cream being placed into overloaded freezer of Hotpoint refrigerator. MS Sally flattening & rolling paper bag, then sitting at kitchen counter, kicking off shoes; MS Sally sipping coffee, stretching, starting to relax only to put on her best thinking face (quizzical brow & finger drawn to cheek). Reynolds Wrap logo.