Reel

The Total Comfort Family

The Total Comfort Family
Clip: 446828_1_1
Year Shot: 1970 (Actual Year)
Audio: Yes
Video: Color
Tape Master: 496
Original Film: WPA 1385
HD: N/A
Location: White Room In Studio
Timecode: -

This is a product promo for Sears air conditioners, but it seems to function better as outsider art. A "typical' family lives in a bright white "house" (actually a TV studio) : Mom sits in her chair, her brother loafs in a hammock, a little boy shoots plastic arrows at everyone, and a nubile teenage daughter dances around, jiggling suggestively in a two-piece bikini (she wears next to nothing the entire film). It gets unbearably hot, they hallucinate (the TV weatherman gets evil), the family fights, a Sears salesman comes over with catalogs and AC products, the daughter gets doused with a bucket of water, an air conditioner gets sold, and the Sears salesman stands outside the happily air conditioned family's house while money falls from the heavens to his delight. There are some product shots of air conditioners and a shagadelic soundtrack swings throughout the film.