This promo ad is for the autopositor, a graphic/text machine (saw) that operates virtually automatically. There are numerous shots of gears and gauges and keyboards in application (mostly in CU). Also CU's of molds,vices,knife blades,slug delivery control,and other central components of the autopositor. There is a fade-to-black intermission in the middle of the film (for personal discussion and recap) and a recap visual montage at the finale.