Capitol Journal - Political Ads
Capitol Journal - Political Ads
Capitol Journal - Political Ads
Capitol Journal - Political Ads
DO NOT USE WETA logo
Capitol Journal - Political Ads
DO NOT USE PBS funding credits
Capitol Journal - Political Ads
DO NOT USE Ad for Senator Ed Zschau (R - California)
Capitol Journal - Political Ads
DO NOT USE Ad against Senator Ed Zschau (R - California)
Capitol Journal - Political Ads
Capitol Journal guest host Mark Sheilds introduces show
Capitol Journal - Political Ads
Capitol Journal title screen and animation
Capitol Journal - Political Ads
Mark Sheilds discusses show's topic - television campaign ads
Capitol Journal - Political Ads
A campaign rally/picnic for Senate candidate Ed Zschau (R - California). Representative Ed Zschau comments on why he uses campaign ads.
Capitol Journal - Political Ads
DO NOT USE Excerpt from campaign ad in which a pictorial history of Ed Zschau's life is shown
Capitol Journal - Political Ads
Representative Ed Zschau (R - California) comments on why he uses campaign ads. (I started out being virtually unknown across the state of California. I had perhaps 10% of the people who thought they d heard of Ed Zschau when I started a year ago and by the time election day came, that was more like 75, 80%. It was done primarily by getting my name, my message, something about me across on television.
Capitol Journal - Political Ads
DO NOT USE Excerpt from campaign ad
Capitol Journal - Political Ads
Robert Shrum, Democratic Consultant, on the success of Zschau's tv ad campaign. I certainly think there is a good case to be made for the fact that if Bruce Herschensohn, who was second, had anything like competitive financial resources, he would much more likely have been the Republican nominee. Reporter, How much will Alan Cranston have to spend in his general election campaign on television? Robert Shrum, He ll have to spend enough to get re-elected. I can t tell you what that figure is. We had been saying before the primary, that we might spend on television a total of $5-6 million. If Congressman Zschau is going to spend 10 million, we ll obviously spend more.
Capitol Journal - Political Ads
DO NOT USE excerpt from ad which attacks Zschau - footage of Zschau is sped up and narrator says "we're electing a Senator not a commercial"
Capitol Journal - Political Ads
DO NOT USE Excerpt from Zschau ad attacking opposition Senator Alan Cranston (D - California). Two old men imitating a Bartles & James commercial comment on Cranston's record
Capitol Journal - Political Ads
Mark Sheilds standing outside the Capitol Building comments on the Zschau/Cranston race
Capitol Journal - Political Ads
Excerpt from an Eisenhower campaign ad in which Presidential candidate Dwight Eisenhower answers questions from everyday women about Democratic leadership and price of groceries - incredibly stiff performances by everyone involved
Capitol Journal - Political Ads
Presidential candidate John F Kennedy speaking before large groups of people - in one shot Kennedy expresses his support of separation of church and state
Capitol Journal - Political Ads
DO NOT USE Excerpt from famous campaign ad of President Lyndon Johnson in which a little girl picks the petals off a flower and looks up to see a nuclear explosion
Capitol Journal - Political Ads
Back outside the Capitol Building Mark Sheilds discusses the increased demand for and cost of political ads
Capitol Journal - Political Ads
Graphics display campaign costs of North Carolina 1984 Senate race between Jesse Helms and Jim Hunt
Capitol Journal - Political Ads
DO NOT USE Jim Hunt campaign add implicates Helms' is tightly tied to a "network of radical right wing groups"
Capitol Journal - Political Ads
DO NOT USE Jesse Helms campaign ad has Helms asking what candidate Hunt supported for President and unflattering photographs of GARY HART, WALTER MONDALE and JESSE JACKSON emerge on screen
Capitol Journal - Political Ads
Patrick Caddell, advisor to Alan Cranston, speaks on the combating negative campaign ads. I say to the candidates all the time, look, none of us like this, but politics has come to be this kind of total warfare. There is no campaign I have ever seen who has sustained in a major race, a competitive race, enormous amounts of negative advertising in the last 10 years that has survived without responding. Either being able to overturn that advertising or being able to put their opponent in some context.
Capitol Journal - Political Ads
DO NOT USE Campaign ad for Mitchell McConnell against Senator Walter Dee Huddleston in which a man with a pack of hounds tries to hunt down Huddleston in Washington D.C. - starting at the Capital Building the man holds a shirt of Huddleston's in front of the dogs so they can follow the scent, after a long search the man and dogs end up on the beach
Capitol Journal - Political Ads
A campaign office where women employees review poll data on computers and talk to voters on the phone. Long line of desks with people on the phone. Call center.
Capitol Journal - Political Ads
Patrick Caddell, advisor to Alan Cranston. (It used to be in the old days) if you were calling for an incumbent and you were 10 days out from the election and they were way ahead, it was over. We found out after 1978 and with the advent of negative campaigns that wasn t the case. You fight these things often right up to the last minute.
Capitol Journal - Political Ads
Robert Shrum, Democratic Consultant, There s a certain measure of building fairness in the process, in the sense that you have two sides. And if one side is saying something, the other side can respond. The real problem comes, as you suggest, when one side has an enormous monetary advantage and the other side is at a disadvantage.
Capitol Journal - Political Ads
Representative Ed Zschau (R - California) comments on the campaign need of utilizing the mass media. The realties are this, that voters won t vote for someone they ve never heard of, that they don t know anything about. In a state with 23, 24 million people, you can t meet them all. You have to use the mass media. That costs money.