Bernie Howard Commercials III
Bernie Howard Commercials III
ON PREVIEW CASSETTE 98011 1) Jewish United Fund (color, sound, faded red)-- There are three spots using the same footage but at different lengths and sequences. CU's and MS's of kids and adults sitting at an accounting machine, typing their hearts out. Followed by series of stills representing the fund's outreaching programs: social service, classroom education, physical therapy, marital counseling, rescuing refugees and so on. 2) Old Reliable Custom Blend Coffee (B&W, sound)-- Opens with fireworks in night sky a la Honeymooners as a superimposed product image flies to forefront. Cut to CU of coffee cups being filled from a classy silver decanter. Cut to panning CU of 25 filled coffee cups. 3) Chicken Bones Candy (B&W, sound, low levels)-- Great low angle MS of a showroom model bursting through the top of a large Chicken Bones can. Excellent MS's of people giddily eating the sweet confection. 4) Mount Vernon, Virginia (color, silent)-- Excellent color footage of George Washington's historic homestead and final resting place. Tight and wide LS's of the grounds. CU of stone plaque announcing George's tomb, zoom out to MS of same as 2 kids pose in front of it. 5) Hollywood Builders (B&W, sound)-- MS of a sultry young lady talking coyly on a telephone to her friend Gladys. Doesn't help matters the model is wearing some of the most casual wear this side of film noir. And yet she is talking about tract homes in Wilmette, Illinois. Cut to LS's of the suburban homes, then MS's of the homegenous interiors. 6) Homko Lawn Mower (color, sound)-- Great color outtakes from a Bernie Howard of the same name. MS's and CU's of an old man starting a bright orange lawnmower on the front lawn of his suburban home. Great CU's and MS's of the man cutting the top of an exposed water pipe, spray spewing into the air (oops!). Rich color, ultimately silly material. 7) Elegant Touch Nail Hardener (color, sound)-- CU's of elegant and unelegant fingernails (women's); CU's of nails being polished in a TV studio. Spot ends with great MS's of women polishing their nails in the most unlikely (and downright shallow) of places: a grocery store, passenger seat of a convertible and a busy downtown street. 8) Melody Hill Wine Cooler (B&W, sound)-- There are two spots, in the following order. A) MS of a young married couple sweating and tyring to relax in their living room. n animated Melody Hill grape (well, he might be a grape but he looks like an orange) slides a tray of Wine Coolers to them. Cut to animation of several Melody Hill fruit talking to the camera about the product. B) MS of an older couple happily watching TV in their living room. Cut to an excellent MS of them staring into the camera, a TV screen border framing the shot. MS of the wife walking to the liquor cabinet upon the TV's subliminal instructions, revealing a shelf full of Melody Hill wines. 9) Coco Wheats (B&W, sound)-- animation of a character named Mr. Magic (yes, he is a magician) hocking this cocoa-flavored hot cereal. Mr. Magic is adept in some seriously demented trickery as he twists his neck several times and produces big bunnies from his hat before serving breakfast to an overly eager boy. Cut to a product shot of a cup of hot chocolate, a slice of chocolate cake and a sliver of pudding pie; the point is to show what Coco Wheats tastes like. 10) Roman Meal Bread (B&W, sound)-- Several quick animated spots with cloying jingle. 11) Green Giant Mushrooms (color, sound)-- Classic animation of the Jolly Green Giant, lil' Giant and Mr. Mole selling canned mushrooms in colorful Green Valley.