Residential Street - Suburbia Shot of a two car garage, POV as car pulls out of driveway onto residential street, this neighborhood would be considered upper-middle class, all houses have large manicured lawns. POV slowly moving along residential street in newly developed subdivision, trees in the parkway are still very young, pan to TLS of two boys in cowboy outfits playing with toy guns, the boys run off. Wonderful 1950s Americana.
Master 194 - Tape 2 Several MSs of a beautiful red and white two-tone 1957 Chevy pulling into 'Von's' supermarket parking lot, store beside market is 'Quigley's' Great MSs of car pulling into open parking space, woman in yellow dress gets out. Nice 1950's Americana and suburban living.
Husband and Wife - Late 1950s / early 1960 domestic scene MCU man in business suit talking to smiling wife dressed in an apron, the couple is standing in the living room with fireplace mantle in the BG displaying a vase, framed photograph and clock.
Suburban Teens MS clean-cut all American teenage couple cradling school books while talking to kindly neighbor as he takes a from mowing the lawn.
Master 1 - Tape 1 (partial transfer) Spanking new red 1958 Rambler arrives at a typical 1950s American household for inspeciton by the family. Car is two-tone, with white roof and white stripe. Nice conservative fins. This is a family car, and proud of it. Beautiful green lawn, well-kept, with trees in background. Car drives up to home, two little kids come running out of the door in excitement, to look. Mom then follows, more casual but still excited. Dad (in business suit) gets out of the door and takes off his hat, looking very proud. Mom (wearing heels) comes to him and gives him a little kiss (she even lifts one leg during the kiss). Dad starts to point out something about the headlights. Great 1950s Americana, Dissolve to a shot of man behind large-format still camera.
Master 13 - Tape 1 MS grandmotherly type elderly woman in a day dress watering flowerbeds in front of an older bungalow. GV young blonde woman in dressed in a 1940s halter top and shorts, watering extensive flowerbeds in front of ranch style house. MS/GVs young woman (teens/twenties) wearing jeans and plaid shirt as she waters a nonexistent lawn in front of brand-new 1950s tract home.
MS traveling shot following an all-American family (mother, father-at the wheel, son and daughter) down the road in a yellow 1953 or '54 Chevrolet Bel Air convertible. Dad points things out, mom smiles, sister waves balloon, son shoots toy pistols at bystanders. An evocation of 1950s Americana so perfect that it's either funny or scary.
1950s Housewife Color footage of late 50s/early 60s housewife in kitchen, with baby in high chair. She is washing dishes at the gold double-basin sink. Sterile overlit, white kitchen with canary yellow shutters. She turns to baby, removes his dish, and takes him from the high chair--the camera tilts down to follow this. He begins to cry immediately.
Master 23 - Tape 1 Assorted shots of 1950s people watching TV. 199-5 Rear MS of man seated alone in living room watching a television program, he reaches for an apple sitting in an arrangement on the end table next to his chair, he takes a bite of the apple. TLS young nuclear family seated in their living room eating snacks in front of the T.V, adults are seated in chairs while the three boys sit on the floor (one little boy looks like he's dressed in Western wear, plaid shirt, red cowboy hat...), the title card "Hollywood Parade of Stars" appears on the television set. Rear MS of man watching T.V. while eating an apple. 199-1 MS man and woman in an expensive-looking 50s modern living room sitting in front of their large b/w television set. MS pan as young girl turns on the TV and then walks over to sit down by her mom on the couch, dad sits in an armchair to them.
Family - Dad Comes Home Businessman comes home to happy homemaker wife (with apron), kisses her. they're both smiling. Kids rush into frame; father picks up his son who obscures his face with a comic book.
CU old coffee percolator being turned on in kitchen. Credits. MS Sally preparing breakfast in kitchen, bubbling percolator in FG. MCU two pieces of toast popping up in shint metal toaster. MCU percolator finishing brewing coffee. MCU old black telephone ringing; MS Sally picking up receiver (answering telephone), talks to her girlfriend inbetween fielding questions from her kids; MCU Sally holding hand over receiver, telling her daughter to try looking in her dresser for a sweater, then telling her girlfriend all the things she has to do today (shopping, "greasing" the car, doing laundry), then hanging up. Wide MS Sally's husband-- wearing gray slacks, tie, dress shirt-- entering kitchen that also features adjacent dining room w/ wood paneling; they converse briefly, Sally wishing he'd get up earlier (witless banter); the kids-- a vibrant young boy, a demure little girl & the squeaky teenage son- enter, banter, sit at table as Mom delivers the goods. (Nice material of family eating meal together at breakfast table, minus mom who stands elsewhere in kitchen.) MCUs junior happily eating cereal, Dad drinking orange juice, asking the kids if they'd like to go picnicing on Sunday; MCU girl getting excited. Great MCU greasy-haired teen asking, "Can I borrow the car on Friday?"; Mom replies that they're going to a PTA meeting. MCU little boy eating cereal. CU butter being cut from stick, spread onto toast. MS Sally sipping coffee (she does this quite a bit) at kitchen counter, then turning to make sandwiches. CUs Sally using Reynolds aluminum foil (product placement) to wrap sandwiches. Wide MS kids and father leaving, Sally giving lunches, thus ending the "Battle of Breakfast."
MS Sally opening kitchen cabinets, inspecting their contents. MS Sally sitting at kitchen counter, drinking coffee; CU Sally writing on notepad (grocery list); phone rings, Sally answers, talks to friend Helen. CU Sally writing in notepad, tearing sheet away after learning of sale. TLS Sally in kitchen, putting away juice, gathering purse & coat. TLS Sally exiting house through front door; MS locking door; TLS Sally walking to green sedan car parked in driveway; CU keys being put into ignition, engine turned over. Sideview MS Sally-- wearing driving glasses w/ thick black frames-- driving to the store; excellent over the shoulder MS Sally driving through town.
Panning TLSs Sally pulling into parking lot of Sunset Foods, pulling into parking space. MSs Sally getting out of car, taking off glasses, walking into store. MS/TLSs checkout counters, aisles oveloaded with products. Surreal fantasy sequence illustrating "Sally's state of mind while shopping": Sally, wearing blue dress w/ frilly white apron, pushes shopping cart outfitted w/ colorful cardboard cut-outs through lighting studio, signs hanging from black backdrop reading "Soap" & "Dairy" & "Cereal"; Sally grows frustrated, stamps foot, pushes cart at cam. Diss to MS Sally taking metal shopping cart at supermarket, placing purse & white gloves in it; TLS/MSs Sally grocery shopping, wandering up & down cramped aisles, placing items into cart (including Reynolds). Panning MS butter display, Land O' Lakes prominent; CU Reynolds aluminum foil sticker on stick of butter.
MS Sally wrapping lunch sandwiches on white bread in aluminum foil in kitchen. MSs Sally placing large marinated slab of steak onto pan lined w/ Reynolds. MS Sally unwrapping chunk of American cheese in aluminum foil, glass bottle of milk nearby. MS Sally wrapping potatoes in Reynolds.
TLS/MSs Sally pushing grocery cart through store, browsing aisles. MS cereal aisle, shelves overloaded with Grape Nuts, Corn Flakes, Cheerios, etc; CU happy-go-lucky Sally smiling. Diss to over the shoulder MS Anderson adults watching TV in living room, Reynold's Aluminum logo on TV screen. MCU Dad sanding something on workbench, zoom in to freaky radio w/ two red knobs that look like eyes. MCU Sally flipping through magazine in kitchen; CU Reynolds ad. MS stock clerk stocking items in grocery cart near checkout aisle of grocery store. MS Sally assembling egg alarm, wood paneled wall in BG. More MSs Sally shopping, picking up canned goods but putting them down b/c they're not pretty enough; Sally in ice cream aisle, taking shiniest (and also most plentiful) item.
MSs Reynolds salesman in business meeting with executives of ice cream manufacturer; board room hoo-hah, salesman showing how much shinier their product will be. MCU woman flipping through stack of surveys. MCU product designs on drafting table. More shots Reynolds doof w/ suit in board room. MA ad man painting newspaper advertising design for Reynolds. Diss to MS Sally taking shiniest ice cream package from coverless freezer. MS Sally at checkout counter of grocery store.
MS Sally unloading the groceries from paper bags in kitchen; CU stick o' butter being placed on counter. CU Reynolds seal on product. Panning CU ice cream being placed into overloaded freezer of Hotpoint refrigerator. MS Sally flattening & rolling paper bag, then sitting at kitchen counter, kicking off shoes; MS Sally sipping coffee, stretching, starting to relax only to put on her best thinking face (quizzical brow & finger drawn to cheek). Reynolds Wrap logo.
TLS/MSs Caucasian & African-American male high school athletes competing in track and field events: 100 yard dash, shot-put, high jump, long jump, hurdles, pole vault. CU publication: "The Journal of the American Dietetic Association." Excellent MSs stereotypical 1950s suburban white nuclear family having a happy & safe & loving cookout in backyard (BBQ, barbeque); Dad and son man the meat cooking on the grill while Mom and daughter bond at the picnic table; Junior wears baseball hat & flannel shirt, Mom looks like the run of the mill hausfrau, daughter has long hair pulled very tightly into bobbysoxer ponytail, and Dad wears flannel shirt with pants pulled up to chest. MCU modern horn of plenty (cornacopia), featuring loaf of bread with inscriptions reading "iron, thiamine, niacin, riboflavin". (Vitamins, minerals, fortified.) MS Dr. W.W. Bower, Director of Health Education for the American Medical Association, seated at desk, plugging the health benefits of white bread; the cold, mundane delivery here is a classic educational film aesthetic. MCU shiny kitchen toaster, stack of white bread, butter, jelly, orange juice, over easy eggs on table; part of your nutritious breakfast, this shot screams; toast pops out of toaster. CU child's lunch box being opened, hand taking out sandwich on white bread wrapped in cellophane. CU dinner setting, stack of white bread being placed by slab o' beef. MS loaves of bread on store shelf; a wall of yellow packaging.
Master 1490 - Tape 2 Great TLS several colorful late-model American-made 1950s automobiles parked at Carolina drive-in restaurant, one sedan car with whitewall tires pulling out of parking space; shot begins stationary, then progresses into traveling shot of restaurant & parking lot. (48-3) MS view through glass double doors as customers (white adults dressed in casuals) walking by restaurant counter; buxom young white female hostess wearing tight-fitting brown dress & heels leads man & woman toward dining area, craning her head for an open spot; note the uniformed soda jerk working counter in BG. Great MS three generations of white nuclear family exiting restaurant through glass double doors, each holding ice cream cones: 30ish mother & two well-dressed, well-groomed children, followed by her mother (wearing white gloves & gray coat) & father (wearing suit, tie, fedora hat). Fantastic Americana, Eisenhower era. (48-4) LS restaurant from across street, palm tree in BG; bulbous, painfully American cars stop at intersection, traffic light in FG. (48-5) Excellent panning TLS late-model American cars ( inc a dreamy cream & blue colored Chevrolet Bel Air hardtop sedan & a red convertible that looks like a Ford Thunderbird only convertible) parked at Carolina drive-in restaurant, Los Angeles; stop pan at two young white female waitresses in uniforms akin to that of gas station attendants delivering trays of food to powder blue soft top sedan. Great TLS waitress walking to driver side of black sedan w/ white-wall tires to take food order, two light blue sedans (one hardtop, the other a soft-top convertible w/ top down) passing in FG; drive-in waitress takes order. Nice TLS red convertible w/ two young white male passengers driving in restaurant parking lot, pan left with Buick sedan pulling into parking space at drive-in. (48-6) Great Americana footage.
Master 1490 - Tape 2 Excellent rear view subjective POV traveling shot (process plate) from car driving along bustling commercial drag of Los Angeles; palm trees line smoggy street in BG; excellent views of classic 1950s model automobiles driving or parked along street; signs and/or stores for Florsheim Shoes, Coca-Cola, etc; diamond, hardware, glass, appliance stores. Gorgeous colors-- and the cars! Chrome & whitewalls galore!
Excellent panning TLS gorgeous mid-1950s model blue & white two-tone Buick Century two-door hardtop with whitewall tires driving along quaint suburban neighborhood street in California, passing by manicured Eisenhower-era green lawns and family-sturdy ranch homes; white male driver-- whom we'll refer to as Dad-- drives along, waving arm out open window; Dad pulls into driveway. TLS Dad getting out of Buick Century parked in driveway of suburban home, pan right to well-dressed & groomed son & daughter running out of home to greet Dad; Dad, wearing light gray business suit but smiling after a hard day at the office, tosses his leather briefcase to his son, hugs his daughter, then all walk arm-in-arm to doting Mom, who wears bright canary yellow knee-length dress, black high heels, while drying a dish with hand towel near front porch -- housewife. The archetypal white bread 1950s nuclear family. Panning TLS Jane, Junior, Mom and Dad exiting house, each carrying a suitcase, Dad carrying two. MS Mom standing outside house, drying hands on towel. MS Jane sticking head out open window of Buick Century. MSs Dad loading suitcases into trunk of Buick. Rear view MS mid-1950s model automobiles parked at traffic light in Los Angeles, California. Rear view subjective POV traveling shot of automobiles driving fairly slowly along congested freeway. Sideview MS two-tone Buick car on raised hydraulic lift in auto repair shop garage. CUs hands of white male mechanic screwing new spring stabilizer support bar underneath car. TLS white male Glendale police officer walking through parking lot, headed toward two-tone Dodge Cornet squad car (cop car, police car); rear view TLS Dodge cop car driving through lot, taking left turn. Excellent rear view subjective POV traveling shot automobile traffic on smoggy highway, passing sign for Silver Lake Boulevard exit, two cars taking exit.
Animated sequence of six slices of white bread appearing on screen; slices form jigsaw puzzle drawing of loaf of bread with percentages of nutrients per loaf: 18% protein, 16% calcium, 29% iron, 23% thiamine, 21% niacin, 16% riboflavin, 12% calories. Essential food groups arranged on table in pie chart formation. TLS/MSs All-American white nuclear family sitting at picnic table, eating, daughter & son happily eating sandwiches.
MSs multi-generational family playing/watching deck shuffleboard in trailer park.
Low angle MS looking up at nuclear Caucasian family, mom holds infant in her arms while dad carries a toddler aged boy w/balloon. MCU man & boy smiling & laughing. CU woman turning her head w/huge smile on her face. MCU man playfully tossing his son in the air. MSU man handing woman a paper bag full of groceries. Depression era montage: MCU young girl drinking a glass of milk; MCU young girl w/bow in hair sleeping; MS men lined up for unemployment benefits; CU man at counter signing papers. Early 1950's montage: GV pedestrians strolling about street of Chicago; LS pedestrians walking about street flanked by rise-rise buildings, a double-decker bus moves through crowd; Elevated LS of city street flooded w/pedestrians; MS pedestrian legs hitting the pavement, CU nickel bearing likeness of THOMAS JEFFERSON super imposed over pedestrian movement.
MS domestic scene of Eisenhower Era family (mother, father, teenage & grade school daughters) seated at table having breakfast together (talking, laughing, sipping coffee, buttering toast). MCU youngest girl seated at table w/stuffed animal horse.
MS domestic scene of Eisenhower Era family at the breakfast table bickering & being a "normal family", father stands to leave for work, mom stands & gives him a hug, there are squeezes for the girls & then mom rushes everyone out of the room.
Exterior GV as father & teen daughter exit house, mother follows behind w/grade school aged girl, mom pats younger girl on the bottom as she runs out of frame, mom gives a big old "good-bye" wave from the back stoop. (family, domestic)
MS pan mother walking into house passing through the kitchen. MS as woman enters dinning room, she unties her apron & grabs a bit of leftover food from the breakfast spread, pan as she walks over to table & grabs a bunch of laundry, pan as she rushes to answer ringing telephone, zoom to MCU of woman talking on the phone while holding laundry. (domestic, chores, housework, housewife)
Family Vacation GV odd family standing in front of lodge resort, all are wearing swimsuits minus the father, the parents wave while their unenthusiastic teenage boys stand there with blank faces. MS teen boys in their unflattering swim attire, tossing beach ball back & forth on the lawn.
Kids Playing Baseball MS profile of young boy in t-shirt & blue jeans winding-up & pitching. GV kids playing baseball in residential driveway, boy drops bat & runs the makeshift bases. MSs young boy in white sweatshirt & blue jeans up to bat, taking several high swings & missing the ball. MS profile boy in t-shirt pitching. MS boy in sweatshirt running toward camera carrying bat & glove, he tosses the glove & steps up to bat. MCU baseball bat capped w/leather glove leaning against house, boy runs into frame grabbing his gear, pan out to GV as the boy runs across the lawn with his bat & glove, cool 1950's era car seen parked in the street.
Baseball Game GVs behind home plate as uniformed pitcher on the mound throws foul balls. Could be male high school or colligate game.
Kids Playing Baseball in Driveway MSs young boy in white sweatshirt & blue jeans up to bat, taking several swings. MS boy in white sweatshirt hitting the ball, he runs to first base. GV kids playing baseball in residential driveway, boy up to bat swings high & misses, boy playing catcher is taking his job seriously & ready for anything.
Family Dinner Nice clean shot of boy and girl sitting at kitchen table eating, with mom in the background watching them from the counter; kids look uncertain as to what to do but the boy picks something up from the table and plays with it. The girl smiles and eats. Mother leaves.
Family Dinner Family eating at the dinner table. Father is in a suit (white-collar, middle class). Pan across table to daughter sitting next to father. CU mother. Pan to father eating. Pan to daughter eating - peas and carrots visible on her plate.
MS man & woman seated comfortably in their living room, watching beauty contestants running on the beach on their television set (TV). MS bathing beauties running on the beach, wearing matching one-piece swimming suits & contestant sashes. MCU pan faces of the beauty contestants lined on the beach. MS woman on farm, standing while riding on motorized egg cart (wagon). MSs trapeze artists flying about in circus tent. MS marching band on parade, good shot of female majorette. MS Native Americans (American Indian) wearing regalia on parade. MS three women hula dancing in tropical location (dancers). MS woman in halter top & shorts standing at entrance to county fair, she gives the camera a wave, suggesting an invitation to join in or come along. CU tubes of lipstick moving along factory conveyor, female hands place caps on. CU automated beer bottling in factory. MS woman modeling one-piece swimsuit for designer. MS woman vacuuming. MS woman modeling bathing suit. MS young female keypunch operators. MS man working on television assembly line. MCU man sliding down firemen pole.
Elevated POV driving through Los Angeles, stopping at intersection, pedestrians cross & woody wagon passes. Psychedelic patterns flashing on screen. MS man & woman in abstract dining room, man reading newspaper at table as woman stand in pose snapping fingers. MS woman lounging on top of grapefruit & oranges in Supermarket display. CU woman sipping coca-cola through straw. MS women in short shorts sitting on car. MS model in studio striking a pose. MS Thai dancers performing. MS marching band. MS dancing doll. MS male & female contortionists performing in backyard.
Father and Son - Late 1950s / early 1960 domestic scene MCU father and his grade school aged son sharing an armchair, reading newspaper together.
Watching Television - Late 1950s / early 1960s domestic scene Over-the-shoulder MCU of man seating on living room armchair watching color television while eating an apple. MS family in den watching television, mother and father are sitting in armchairs while their three young boys are sitting on the floor, one boy wears a red cowboy hat, they pass around a bowl of popcorn, title on TV screen reads Hollywood Parade of Stars. More over-the-shoulder MCUs of man seating on living room armchair watching color television while eating an apple.
Domestic Coziness - Late 1950s / early 1960s domestic scene Over-the-shoulder MS of man reading a book in front of fireplace, slippers on, logs burning, his wife's hands are seen at the edge of the frame knitting.
Grade School Kids MCU group of girls standing outside brick school building, talking and looking at book. MS group of boys talking to group of girls outside school building, of course the sexes are segregated, the boys awkwardly talk to the girls, very innocent and typical of children this age.
School Children Crossing Street MS group of school children facing away from camera, waiting to cross the street. GV kids crossing the street, girls seen walking bikes, an elderly male crossing guard stands in the intersection wearing a bright yellow jacket and cap.
Toddlers MS toddler aged boy outside in garden seated next to toy hobby horse, child crawls away. MS toddler girl in pink dress standing on backyard patio playing with building blocks, when adding one to the top the blocks fall, she laughs.
Father and Son Playing Chess MS father and his serious looking grade school aged son dressed in suit & tie playing a game of chess, in a quick sequence of moves, it's checkmate for the kid, and the father knocks over his king in resignation.
Boy in Convertible Elevated MCU young shirtless boy riding in back of convertible, at times he look uncomfortable, maybe he's cold or maybe the sun's in his eyes, but ties to give a smile.
